Category: Design Agency

Learn The Latest Approach to Corporate Branding

by

Lucile Taylor

There are a growing number of companies who are now paying more keen attention in creating and maintaining a strong corporate brand. They are decidedly taking a leaf out of the expert’s books, from big conglomerates that have valiantly stayed at the top position through the year amid the stiff competition ensued by other key players in the industry. In the marketing world, the newest ingredient for success is by developing a ‘brand platform’, which is said to be the ultimate springboard for every branding decision.

The company’s brand platform is basically the very essence of what the product brands stand for. It is a strategically an innovative approach to corporate branding based on a set of statements that will encompass the identity of your company, what it is all about, its products and services, and its mission and goals. Although there are varying approaches to formulating a branding platform depending on the type of business, it vitally has these common elements: Mission The primary effective approach to corporate branding is to be able to come up with a set of driving philosophy of your business. It should be succinct and clear in expressing the company’s purpose, the products’ features and benefits, your target market and the advantages that would back you up in view of the tough competition. Make sure that your mission statement will be brief but written in a very compelling way. Identity Attributes These are the list of the core attributes of your brand, the key words or phrases that you want your clients to associate with your company, products or services you offer. These features should stand out from the rest of the competitors and should resonate the specific preferences of your target market. A great example of this is the word ‘safety’, which most consumers would readily associate with FedEx. The company basically ‘owns’ the word. Value Proposition Another efficient approach to corporate branding is by coming up with a set of your company’s competitive advantages over and above other adversaries in the industry. The value proposition will mainly inform your consumers of the main benefits if they choose you product brand from the rest of other competing brands. Brand Story It is important to be able to record the humble history of the organization, and chronicle the grueling way on how you were able to survive in the industry through the years. This unconventional approach to corporate branding will help you build a powerful reputation, backed up with valuable years of experience. Everybody loves a good story, and your company’s public relations will certainly benefit by sharing you own unique success story. Find insightful and useful information about Marketing tools

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Article Source:

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Submitted by: Atwconsultancy Team

Every company has since its inception tried to be the best in the market. That is the main aim and objective of every company in the market. They want to be the most successful among their target market, among their competition and be the best at what they do. Since the rapid growth and development of technology, companies have been given more and more ways to meet the needs of their target audience and adapt themselves to the times. However since change is a constant phenomenon, it is important that a company has a plan which they can follow to make sure they are always up to date. This is known as a brand strategy. A brand strategy is a long-term plan drafted by a company which helps them organize their resources, understand the market and reach their end goals. All the decisions that are taken by the company after setting its brand strategy must keep in line with the goal of the company.

While branding strategies change according to the company they are being set for, depending on the field of work and principles of the company, all branding strategies must follow these 7 key guidelines. First is purpose. Here the company must state the actual purpose of their business. The purpose of the company is usually stated in a few lines and can be functional or intentional. A functional purpose means the companys only aim is to make money while an intentional purpose means the company wants to make money and do good for the society. The second step during the business strategic planning process is setting the consistency. Consistency is how available and frequent the company wants to be in the media. Consistency helps build customer loyalty. The aspect is Emotion. The company must decide whether they want to advertise and sell their brand with facts or emotion. Adding an emotional value to your brand helps get more customer loyalty. The fourth aspect in successful branding strategies is flexibility. This looks at how adaptable your brand is to change. Brands that can change with the times, survive with the times. The fifth aspect is employee involvement. It is important that your plan gives enough attention to the needs and wants of your employees and allows them to grow. The sixth step in business strategic planning is loyalty. It is highly important that a brand takes measures and makes sure that their customer base is loyal to them. But a company must also be loyal to their customers. This relationship helps companies during a crisis. The last aspect is competitive awareness. A company must be aware of its competition and must take steps to be the best in the game.

These 7 steps must be present and be paid equal attention to during the business strategic planning process. If your company is just starting out or is in the middle of a change in its working, make sure that you create a solid brand strategy or update yours to stay in the game. Remember, a good strategy means great success!

About the Author: ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing. For more details please visit :-

atwconsultancy.com.au/

Source:

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